Press Releases

FOR IMMEDIATE RELEASE | October 18, 2010

Alzheimer’s Foundation of America to Host ‘For the Love of George’ Cocktail Party in New York

NEW YORK, NY—The Alzheimer’s Foundation of America (AFA) Junior Committee is hosting the sixth annual “For the Love of George” cocktail party and concert in New York City on October 21 to bring together mostly younger professionals to heighten awareness and raise funds for a disease that primarily affects the older generation.

For the Love of George will be held from 6:30 p.m. to 10:30 p.m. at Crimson, 915 Broadway (at 21st Street) in Manhattan. The cocktail party includes live entertainment by Booga Sugar, a popular dance groove band, as well as cocktails, hors d’oeuvres and a silent auction. Tickets are $75 in advance and $100 at the door. For details and tickets, visit

Proceeds from the event will benefit AFA’s programs and services nationwide that offer practical, emotional and financial support to families affected by Alzheimer’s disease and related dementias. As many as 5.1 million Americans currently have Alzheimer’s disease, which results in loss of memory and other intellectual functions, and, ultimately, death. With age the greatest known risk factor, the incidence doubles every five years between 65 and 95.

Alex and Chris Barnet, co-chairs of the AFA Junior Committee, created the event to honor their grandfather, George R. Irvin, who was diagnosed with Alzheimer’s disease in 2002. Irvin, 81, of Quogue, NY and North Palm Beach, FL, passed away in February of 2008.

Last year’s event drew a crowd of more than 500 young professionals from the metropolitan area. In addition to expanding its reach in New York, the committee has duplicated its efforts in other major cities, including Boston, Chicago, Nashville, Los Angeles and Toronto.

“The ever-growing number of individuals turning out in support of these events each year signifies the impact of this disease on people of all ages. We are thankful for the passion and commitment of these young people in all that they do to help our cause,” said Eric J. Hall, AFA’s president and chief executive officer.

Alzheimer’s Foundation of America

The Alzheimer’s Foundation of America, based in New York, is a non-profit organization that unites more than 1,400 member organizations nationwide with the goal of providing optimal care and services to individuals confronting dementia and to their caregivers and families. Its services include a toll-free hotline, educational materials, a free quarterly magazine for caregivers and professional training. For more information, call toll-free 866-AFA-8484 or visit

Contact: Carol Steinberg
Phone: 866-AFA-8484